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Case study · Dunmow Double Glazing

From 50+ to 8th on Google in Chelmsford

Dunmow Double Glazing has a strong reputation for installing home improvements, but potential customers searching Google for a double glazing installer in Chelmsford couldn’t find their business. This is how I helped them climb into Google’s top 10.

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The Dunmow Double Glazing showroom front near Great Dunmow, with brown composite double doors under the company signShowroom near Great Dunmow
“double glazing installer” · Chelmsford
50+Dec 2025
8thJan 2026
Client
Dunmow Double Glazing Ltd
Based
Showroom near Great Dunmow, Essex
Started
August 2025, ongoing
What I did
Google profile, local listings and website
The results

What has changed for Dunmow Double Glazing

Headline result8thon Google for “double glazing installer” in ChelmsfordUp from below 50th in December 2025, by January 2026.
2→19Live local listingsIn under three months, August to November 2025.
50→30Average search positionWebsite average in Google, Aug 2025 to Mar 2026.
5.0★Google ratingWith the showroom, website and directions one tap away.
GoodAudit scoreGoogle profile, reputation and on-site SEO, January 2026.

Figures from local search audit reports and Google Search Console. Search positions are approximate averages.

The story

It started with a chart nobody could explain

Tom and his team have fitted windows, doors and conservatories for more than 20 years. When I first spoke to Tom, he was paying another company for his marketing and getting the same Google Analytics chart every month, with no idea what work was actually being done.

So I did it differently. Every month Tom gets a clear list of the work, with screenshots, and a live dashboard he can open whenever he likes.

Work has picked up earlier in the season than it normally does, so something is working.
Tom GeekieDirector, Dunmow Double Glazing
Before and after

Hard to find, then hard to miss

August 2025

Easy to miss

  • Only 2 live local listings
  • Links and local listings rated Poor
  • Below 50th for “double glazing installer” in Chelmsford
  • Thin website pages and the wrong map address
January 2026 onwards

On the map

  • 19 live local listings
  • Google profile, reputation and on-site SEO rated Good
  • 8th for “double glazing installer” in Chelmsford
  • Rebuilt pages with FAQs, reviews and an accurate map
What I did

Three jobs, done properly

No tricks. The profile, the listings and the website now all tell Google the same clear story about who Tom is and what he does.

Google Business Profile category and description optimisation, with double glazing installer selected as the main category
Step 1

The Google Business Profile

Tighter categories and description, the products Tom really sells, especially aluminium and Gerda doors, and regular posts with photos of real installations. Customers can now get in touch straight from Google.

  • Categories
  • Products
  • Posts and photos
  • WhatsApp enquiries
Citations growth chart for Dunmow Double Glazing, showing live local listings rising from 2 in August 2025 to 19 in November 2025
Step 2

Listed properly across the web

Tom’s business details listed consistently on the sites Google trusts, from 2 live listings in August to 19 by mid-November, plus links from respected websites.

  • Local listings
  • Consistent details
  • Quality links
The Dunmow Double Glazing website with a quick quote button and online ordering by WhatsApp
Step 3

A website that backs it up

Page by page: a clear About page with Certass registration, a 10-year insurance-backed guarantee and 20+ years’ experience, real project descriptions, and new door and window pages with FAQs, reviews and an accurate map.

  • About and Projects
  • Door and window pages
  • FAQs and reviews
Month by month

Exactly what Tom sees each month

The opposite of a mystery chart: every piece of work, and when it happened.

  1. Aug to Nov 2025The foundationsGoogle profile cleaned up, local listings built from 2 to 19, links from respected sites.
  2. Dec 2025 to Jan 2026Into the top 10Regular posts and real installation photos. The repeat audit showed the jump from below 50th to 8th.
  3. Feb 2026Fixing the basicsCorrect map address, tidier footer, new homepage title and description, better Contact page.
  4. Mar and Apr 2026Homepage reworkRebuilt around double glazing in Great Dunmow and Chelmsford, with the areas covered.
  5. May and Jun 2026Window pagesuPVC windows, casement and sliding sash pages, with reviews and a showroom section.
  6. Jul and Aug 2026More pagesBay, bow and French windows, composite and French doors, and a composite door prices page.
  7. Sep 2026About and ProjectsRewritten About page, rebuilt Projects page, and updated pages sent to Google.
  8. Every monthReport and dashboardA clear update with screenshots, and a live dashboard Tom can check any time.
  9. NextMore reviewsHelping Tom collect more reviews from happy customers, plus new pages for the areas he covers.
The work

Real jobs, real photos

Google and customers both like proof. Photos like these go on Tom’s profile all the time.

White bi-fold doors installed by Dunmow Double Glazing at a home in Chelmsford
Bi-fold doors, Chelmsford
Black heritage-style aluminium doors with a grid pattern installed by Dunmow Double Glazing in Thaxted
Heritage doors, Thaxted
White aluminium sliding patio doors installed by Dunmow Double Glazing in Takeley
Sliding doors, Takeley
Black composite front door with glazed panels installed by Dunmow Double Glazing in Chelmsford
Composite door, Chelmsford
Period-style white casement windows installed by Dunmow Double Glazing in Bishop’s Stortford
Period windows, Bishop’s Stortford
Aluminium roof lantern installed by Dunmow Double Glazing in Billericay
Roof lantern, Billericay

Want to see them in person? Tom’s showroom near Great Dunmow lets you try doors and windows before you buy. Visit Dunmow Double Glazing

The proof

Straight from the reports

No polish added. This is what Tom sees too.

Local search audit summary for Dunmow Double Glazing in Chelmsford, Essex, dated 27 January 2026, with Google Business Profile, reputation and on-site SEO rated Good
Local search audit, 27 January 2026Google profile, reputation and on-site SEO all scored Good, and links and listings moved up to OK. The rank tracker tile is still red, so there is more to do.
Google Search Console graph for Dunmow Double Glazing showing average search position improving from around 50 in 2025 to around 30 in 2026
Google Search Console, 12 monthsThe website’s average position sat around 50th through late 2025, then improved to around 30th from March 2026.
How I work

No mystery charts, ever

  1. 01
    You see the workA clear list every month of exactly what I have done, with screenshots.
  2. 02
    A live dashboardYour own Thrive dashboard to check whenever you like, week by week or month by month.
  3. 03
    Affordable, with the premium bitsA fair price without cutting corners, and everything a local business needs to get on the map.
What happens next

Still going, month after month

I still work with Tom every month, and there is plenty more to do.

  • 1More reviews from happy customers
  • 2More installation photos and posts
  • 3New pages for the other areas he covers
  • 4Rankings checked so Tom always knows where he stands

Want results like Tom’s?

I will run a free local search audit and show you clearly what is holding your Google profile back.

Get my free audit
Call 01702 599407

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