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Free tool · Lost revenue calculator

See what a weak Google profile is costing you right now

Tell me what you do and where. In under a minute, I’ll calculate what you could be losing to the businesses above you.

Built by James Restorick · Westcliff, Southend-on-Sea

Your business

Where do you show on the map?
Not sure? Pick “Not sure”. Most owners don’t know, which is why I offer the free audit.
£
A rough figure is fine.
I’ve filled in a typical figure for your trade and town. Change it if you know yours.
3 in 10
Out of every 10 enquiries, how many become paying work?

You could be missing

£0 a month

Pick your trade and town to see your estimate.

0Missed enquiries a month
£0Total yearly loss
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Not ready for an audit? Score your Google profile in 2 minutes.

This is a rough guide based on typical search volumes and how enquiries usually split across Google Maps positions. Your free audit shows the real figures for your business.

How I work out your estimate

No magic, just three steps. Every figure above can be adjusted to match your exact business numbers.

1

Local demand

I take the typical monthly searches for your trade in your town, then work out how many turn into real enquiries.

2

Who gets the enquiry

The top three take most enquiries. I measure the gap between you and them to show what your rivals are taking from you.

3

What it’s worth

Missed enquiries × how many you’d normally turn into paying work × your average job value gives the money going to competitors each month.

What moves you up the map

Your position isn’t fixed. These are the places to start.

Free local search auditI check where you appear across your area, street by street, and show you who’s taking your enquiries.
The DIY checklistThe checklist I use when I audit Essex businesses, in order of impact.
Why you vanish five miles from homeFor trades and installers who tick every town and still don’t show up.
Have it done for youThrive Local: I set up, optimise and manage your profile, with a clear report every month.

Questions about the calculator

How accurate is the lost revenue calculator?

It’s a baseline estimate, built from typical search volumes and how enquiries usually split across Google Maps positions. My free audit then checks where you really show, street by street, and gives you the real figures for your business.

Why do the top three businesses on Google Maps get most of the enquiries?

Google shows three businesses beside the map at the top of a local search. Most people choose from those without scrolling, so a business in fourth place or lower misses out on the vast majority of ready-to-buy local customers.

I’m already in the top three. Do I still need to do anything?

Yes. Positions change street by street and week by week. The calculator shows what that top-three spot is worth, so you can see what you’d lose if a competitor moved above you.

How do I find out where I really rank?

I run a free local search audit that checks where your business appears across your area, street by street, and shows which searches are going to competitors. You get it within 3 working days.

See your real numbers

The calculator gives you a ballpark. My free audit shows exactly where you drop off the map and who takes your place.

Get my free audit →